Privacy Policy

Last updated: January 28, 2026

Bedford Security Systems Inc., operating as Bedford Medical Alert (“Bedford”, “Bedford Medical Alert”, “we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit bedfordmedicalalert.ca, interact with our marketing, and/or request information about our products and services.

Scope note: This Privacy Policy applies to personal information collected through bedfordmedicalalert.ca, including website forms, marketing communications, and related sales/support interactions. If you use the Bedford Medical Alert RemoteCare 24/7 mobile application, that app is governed by its own privacy policy.

1) Contact information

Bedford Medical Alert
2 Bloor St. W., Suite 700
Toronto, ON, M4W 3E2
Phone: 1-888-755-3055
Email: info@bedfordmedicalalert.ca

2) What personal information we collect

A) Information you provide directly

Contact details: name, email address, phone number, address/postal code

• • • Inquiry details: information you submit in forms or messages (e.g., needs, preferences, questions)
    • Relationship details: whether you are inquiring for yourself or a loved one
    • Service details (if applicable): service selections, device preferences, emergency contacts

B) Information collected automatically

• • • Device and usage data: IP address, browser type, pages visited, referring pages, approximate location derived from IP, and time stamps
    • Cookies and similar technologies: used to remember preferences, measure performance, and improve marketing relevance (see section 6)

C) Information from third parties

• • • We may receive advertising or analytics data (often aggregated) from platforms you interact with (e.g., ad click and attribution signals).

3) How we use personal information

We use personal information to:

• • Respond to inquiries and provide requested information
  • Recommend appropriate products/services based on your stated needs
  • Provide and administer services (including onboarding and account-related communications if you become a customer)
  • Improve our website, offers, and customer experience
  • Measure marketing effectiveness and performance
  • Maintain security, prevent fraud, and comply with legal obligations

4) Marketing communications (Email + SMS)

Email

If you opt in to marketing emails, we may send updates, educational content, and promotions. You can unsubscribe at any time using the link in the email.

SMS / Text messaging (Marketing)

If you explicitly opt in to receive marketing SMS from Bedford Medical Alert, we may send promotional messages such as offers, announcements, and educational information about our products and services.

• • Message frequency varies.
  • Message and data rates may apply.
  • You can opt out at any time by replying STOP.

SMS non-sharing statement: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

We may share information with service providers who help deliver SMS messages (such as messaging platforms and carriers) solely to provide the messaging service and for compliance purposes. All other sharing categories exclude SMS opt-in data and consent.

See SMS Terms of Service: https://bedfordmedicalalert.ca/sms-terms-of-service

5) How we share personal information

We may share personal information with:

• • Service providers who help us operate our business (e.g., website hosting, analytics, CRM, marketing automation, communications providers) under confidentiality obligations
  • Partners involved in delivering services you request (where applicable)
  • Legal/compliance authorities if required by law, regulation, court order, or to protect rights and safety
  • Business transfers if we are involved in a merger, acquisition, or asset sale (with appropriate protections)

We do not sell your personal information to third parties for their marketing.

6) Cookies, analytics, and advertising

We may use cookies and similar technologies to enable core site functionality, understand how visitors use our site, and measure marketing performance. You can control cookies through your browser settings. Some features may not function properly if cookies are disabled.

7) Data retention

We retain personal information for as long as needed to respond to requests, provide services, maintain business records, and comply with legal obligations. Retention periods vary depending on the nature of the information and our legal and operational requirements.

8) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet is 100% secure, but we take data protection seriously.

9) Your choices and access

You may request access to, correction of, or deletion of personal information we hold about you (subject to legal and operational requirements). To make a request, contact us at info@bedfordmedicalalert.ca.

10) Children’s privacy

Our website and marketing are not directed to children. We do not knowingly collect personal information from children.

11) Updates to this Privacy Policy

We may update this Privacy Policy periodically. We will post the updated version on this page and revise the “Last updated” date above.